War of the Ring is neither sponsored by nor affiliated with any organisation. We are run for our own sake. The only goals we have are to spread Tolkien's work as far as we can and to share our love of the books with anyone who is interested.

In regards to advertising, we do offer advertising spots both on the main page and in the sections. If you want some information about rates and sizes of adverts please e-mail us. Additionally, if we really love a product and think it reflects Tolkien's work accurately, or is just great, we will feature it.

If you require more information about how how many impressions or unique visitors the site gets, just use the contact above. We can provide breakdowns of which sections get what.

On average the site recieves about 1.5 million hits a day sitewide, this being between 10,000 and 100,000 unique visitors. Futhermore, we are also instituting a banner network with some of the sites who are hosted with us. Thus the potential audience goes far beyond us as an individual site. Addtionally the demographics are very varied across these sites. See the Hosting section for more details of these.

We have also recently implemented an advanced advertising system. Whereby you can have campaigns and individual adverts places anywhere in the site. These can be live fro a fixed amount of time, a certain number of click/impressions and also targeted at key words.

Roll the Numbers

$2.50 per 1000 views on the main page and the forum at 468*60 and $2.00 per 1000 on sub sections for the same.

We also offer a permanent link on the main page in the right hand column, but this is more expensive due to its nature. This comes in at $100 a month.

Finally we offer a flat rate for a rotation of your banner at a certain percentage over any time during the day you specify. This lets you decide when you want your banner to show. This can be handy in respect of your target audience. The amount of showings during this time is calculated worked out as a %. So for 10% it would be $30 a month, for 20% $60 etc.

Really it means the banner will show that % each time a visitor hits that page, over the time period you select each day. So you could say 20% from 5pm-10pm EST each day. The time period is limited to 5 hours per day and the price is per page.
There is no restriction on the number of impressions. If we are busy then you will get more, less if we are quiet.

If you have a specific request please let me know. We try to work out something for all budgets.